Gabrielle Giannuzzi's Marketing Blog

What is SQL? Does it fit the kind of career path that I am aiming for? I needed to figure this out, so I decided to blog about it. What is SQL? Should I Learn It? My prediction is that my conclusion will be, "yes." What is SQL? Does making this wordcloud count as exploratory data visualization? SQL stands for "Structured Query Language" and is a language used to get information from databases (thanks for breaking it down for me Encyclopaedia Britannica ). You send a command to the database and records are returned that match your command. You can also use it to update a database. Because my goal is to work in quantitative marketing research, this does seem like it could be useful. What's the solution to the uncertainty of the economy during COVID-19? Click anywhere in this box to read my article about consumer insights here So, Should I, Gabby Giannuzzi, Learn SQL? Deciding to learn SQL or not is tough ...

There's nothing wrong with being introverted vs extroverted, yet many bosses misunderstand the value of introverts. If you think introversion is a negative trait, read below to see why you're WRONG . Introversion: Not a Second-Class Personality I'm not going to try to convince you that introverted individuals are better than extroverted individuals. I'm simply arguing that introverts are not worse, not team players, less engaged, paying less attention, boring, dry, tired, less creative, more sensitive, less charismatic, etc, etc, etc. Instead, I'd like to introduce a new way of interpreting social signals and cues from introverts to understand and recognize how introverts are an asset to any professional team. Most people just want to do a great job, but introverts go and about it differently than an extrovert would, and this is a good thing. What Are "Introversion" and "Extroversion"? Introversion...

The way the world works completely changed overnight. Consumers can't exists within their day-to-day lives the same way, whether they're shopping, working, or even taking care of their children. This has had an understandably huge impact on the economy. Why? Because nothing in a consumer's life can be taken for granted, so we shouldn't expect their behavior to remain unchanged. Consumer Insights During COVID-19 What is "Consumer Insight"? A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. ( x ) In layperson terms, consumer insight is knowledge and understanding about what products/services consumers want, need, and how they go about getting them. This concept has been around long before the explosion of ...

All the non-depicted comments were just about how uncomfortable the mask looks... so maybe this ad was doomed I saw this ad mistake on Facebook and the jokes that ensued in the comments. It was a nice reminder to me that attention to detail IS important. The typo distracted from the ad's message. This was a waste of their marketing effort and budget. How unfortunate for them (& funny for me). Connect with me on LinkedIn! Gabrielle G.

Mobile market research apps are such an exciting prospect because of the added functionality that they offer. The app whose features I discuss below is called Survey on the Go and was created by MFour Mobile Research, Inc. I chose to research this app because when I was searching in the Google Play Store, it was one of the highest results and it looked the least like a scam. Is this mobile marketing research app as good as it claims to be? Survey on the Go App - Advanced Mobile Marketing Research According to their listing in the Google Play Store, their unique value proposition is that the reward for taking their surveys is cash, not points. The only purpose of the app is to complete surveys and get rewards. The app does not offer any other functions. Features & Functionality An advanced mobile marketing research app is best used on the go, while the participant's memory is still fresh. According to the MFour Mobile Research website , ...