Gabrielle Giannuzzi's Marketing Blog

Also known as social monitoring; social media monitoring; or social media measuring, social listening is the act of keeping an eye on mentions made to or about your brand to track topics, emotions, and trends in order to gain actionable insights. Social Listening = Know Your Customers! Social listening really represents that opportunity to be a fly on the wall for conversations your customers are having about your brand. They are having these conversations either way, but now you can be aware, reactive, and proactive to better meet their needs. What is Social Listening As the picture implies, the conversation you're listening to is usually occuring on social media. Social listening is a different form of marketing research that centers around getting the honest, unfiltered opinions that customers are expressing on the internet. You can monitor brand mentions to evaluate the overall sentiment, whether it's positive or...

What is SQL? Does it fit the kind of career path that I am aiming for? I needed to figure this out, so I decided to blog about it. What is SQL? Should I Learn It? My prediction is that my conclusion will be, "yes." What is SQL? Does making this wordcloud count as exploratory data visualization? SQL stands for "Structured Query Language" and is a language used to get information from databases (thanks for breaking it down for me Encyclopaedia Britannica ). You send a command to the database and records are returned that match your command. You can also use it to update a database. Because my goal is to work in quantitative marketing research, this does seem like it could be useful. What's the solution to the uncertainty of the economy during COVID-19? Click anywhere in this box to read my article about consumer insights here So, Should I, Gabby Giannuzzi, Learn SQL? Deciding to learn SQL or not is tough ...

The way the world works completely changed overnight. Consumers can't exists within their day-to-day lives the same way, whether they're shopping, working, or even taking care of their children. This has had an understandably huge impact on the economy. Why? Because nothing in a consumer's life can be taken for granted, so we shouldn't expect their behavior to remain unchanged. Consumer Insights During COVID-19 What is "Consumer Insight"? A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. ( x ) In layperson terms, consumer insight is knowledge and understanding about what products/services consumers want, need, and how they go about getting them. This concept has been around long before the explosion of ...

Mobile market research apps are such an exciting prospect because of the added functionality that they offer. The app whose features I discuss below is called Survey on the Go and was created by MFour Mobile Research, Inc. I chose to research this app because when I was searching in the Google Play Store, it was one of the highest results and it looked the least like a scam. Is this mobile marketing research app as good as it claims to be? Survey on the Go App - Advanced Mobile Marketing Research According to their listing in the Google Play Store, their unique value proposition is that the reward for taking their surveys is cash, not points. The only purpose of the app is to complete surveys and get rewards. The app does not offer any other functions. Features & Functionality An advanced mobile marketing research app is best used on the go, while the participant's memory is still fresh. According to the MFour Mobile Research website , ...

Photo SEO is intentionally using all aspects of the photo to make your website more appealing to Google's algorithms. You're Ready to Add Photos to Your Website, But How Do You Optimize Them for Search Engines? This article contains the basic SEO actions that you must take on every photo that is uploaded to your site. 1) Give Your Photo an Intentional File Name This is the easiest good image SEO practice you can get into. It is simple, but necessary. If you're reading this article, chances are you've been optimizing your whole site. This means that every section of every page has its own distinct idea and it likely has its own long-tail keyword associated with it. You want to insert this keyword in a human-readable way into the file name. The name for the picture above this section might be, "photograph-seo-for-beginners.jpeg." Google reads the file name to understand the context of the page. This is invaluable when you are trying to rank well for...

Long-tail keywords are important for SEO and content marketing which is why it's so important to know how to research them. Long-Tail Keywords Are A Must-Have for Content Marketing and SEO. But How Do You Find Them for Free? This article contains the top 3 tips that I've learned on how to do amazing, effective long-tail keyword research without spending a dime. 1) Start with Google Ads Keyword Planning tool Google Ads Keyword Planning Tool is available by creating an account on ads.google.com, clicking Keys & Settings in the top right, and clicking Keyword Planning in the Planning column. You won't find many long-tail keywords in the Google Ads Keyword Planning Tool, but it is a robust search tool to generate keyword ideas. For each keyword and keyword idea, it will tell you the average monthly search volume, how high the competition is, and, in many cases, the cost-per-click for that keyword. All of this comes straight from Google and is completely free! Thi...