Gabrielle Giannuzzi's Marketing Blog

Also known as social monitoring; social media monitoring; or social media measuring, social listening is the act of keeping an eye on mentions made to or about your brand to track topics, emotions, and trends in order to gain actionable insights. Social Listening = Know Your Customers! Social listening really represents that opportunity to be a fly on the wall for conversations your customers are having about your brand. They are having these conversations either way, but now you can be aware, reactive, and proactive to better meet their needs. What is Social Listening As the picture implies, the conversation you're listening to is usually occuring on social media. Social listening is a different form of marketing research that centers around getting the honest, unfiltered opinions that customers are expressing on the internet. You can monitor brand mentions to evaluate the overall sentiment, whether it's positive or...

What is SQL? Does it fit the kind of career path that I am aiming for? I needed to figure this out, so I decided to blog about it. What is SQL? Should I Learn It? My prediction is that my conclusion will be, "yes." What is SQL? Does making this wordcloud count as exploratory data visualization? SQL stands for "Structured Query Language" and is a language used to get information from databases (thanks for breaking it down for me Encyclopaedia Britannica ). You send a command to the database and records are returned that match your command. You can also use it to update a database. Because my goal is to work in quantitative marketing research, this does seem like it could be useful. What's the solution to the uncertainty of the economy during COVID-19? Click anywhere in this box to read my article about consumer insights here So, Should I, Gabby Giannuzzi, Learn SQL? Deciding to learn SQL or not is tough ...

The way the world works completely changed overnight. Consumers can't exists within their day-to-day lives the same way, whether they're shopping, working, or even taking care of their children. This has had an understandably huge impact on the economy. Why? Because nothing in a consumer's life can be taken for granted, so we shouldn't expect their behavior to remain unchanged. Consumer Insights During COVID-19 What is "Consumer Insight"? A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. ( x ) In layperson terms, consumer insight is knowledge and understanding about what products/services consumers want, need, and how they go about getting them. This concept has been around long before the explosion of ...

Mobile market research apps are such an exciting prospect because of the added functionality that they offer. The app whose features I discuss below is called Survey on the Go and was created by MFour Mobile Research, Inc. I chose to research this app because when I was searching in the Google Play Store, it was one of the highest results and it looked the least like a scam. Is this mobile marketing research app as good as it claims to be? Survey on the Go App - Advanced Mobile Marketing Research According to their listing in the Google Play Store, their unique value proposition is that the reward for taking their surveys is cash, not points. The only purpose of the app is to complete surveys and get rewards. The app does not offer any other functions. Features & Functionality An advanced mobile marketing research app is best used on the go, while the participant's memory is still fresh. According to the MFour Mobile Research website , ...