The way the world works completely changed overnight. Consumers can't exists within their day-to-day lives the same way, whether they're shopping, working, or even taking care of their children. This has had an understandably huge impact on the economy. Why? Because nothing in a consumer's life can be taken for granted, so we shouldn't expect their behavior to remain unchanged. Consumer Insights During COVID-19 What is "Consumer Insight"? A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. ( x ) In layperson terms, consumer insight is knowledge and understanding about what products/services consumers want, need, and how they go about getting them. This concept has been around long before the explosion of ...