Mobile market research apps are such an exciting prospect because of the added functionality that they offer. The app whose features I discuss below is called Survey on the Go and was created by MFour Mobile Research, Inc. I chose to research this app because when I was searching in the Google Play Store, it was one of the highest results and it looked the least like a scam. Is this mobile marketing research app as good as it claims to be? Survey on the Go App - Advanced Mobile Marketing Research According to their listing in the Google Play Store, their unique value proposition is that the reward for taking their surveys is cash, not points. The only purpose of the app is to complete surveys and get rewards. The app does not offer any other functions. Features & Functionality An advanced mobile marketing research app is best used on the go, while the participant's memory is still fresh. According to the MFour Mobile Research website , ...