Gabrielle Giannuzzi's Marketing Blog

Also known as social monitoring; social media monitoring; or social media measuring, social listening is the act of keeping an eye on mentions made to or about your brand to track topics, emotions, and trends in order to gain actionable insights. Social Listening = Know Your Customers! Social listening really represents that opportunity to be a fly on the wall for conversations your customers are having about your brand. They are having these conversations either way, but now you can be aware, reactive, and proactive to better meet their needs. What is Social Listening As the picture implies, the conversation you're listening to is usually occuring on social media. Social listening is a different form of marketing research that centers around getting the honest, unfiltered opinions that customers are expressing on the internet. You can monitor brand mentions to evaluate the overall sentiment, whether it's positive or...

The way the world works completely changed overnight. Consumers can't exists within their day-to-day lives the same way, whether they're shopping, working, or even taking care of their children. This has had an understandably huge impact on the economy. Why? Because nothing in a consumer's life can be taken for granted, so we shouldn't expect their behavior to remain unchanged. Consumer Insights During COVID-19 What is "Consumer Insight"? A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. ( x ) In layperson terms, consumer insight is knowledge and understanding about what products/services consumers want, need, and how they go about getting them. This concept has been around long before the explosion of ...