Gabrielle Giannuzzi's Marketing Blog

Also known as social monitoring; social media monitoring; or social media measuring, social listening is the act of keeping an eye on mentions made to or about your brand to track topics, emotions, and trends in order to gain actionable insights. Social Listening = Know Your Customers! Social listening really represents that opportunity to be a fly on the wall for conversations your customers are having about your brand. They are having these conversations either way, but now you can be aware, reactive, and proactive to better meet their needs. What is Social Listening As the picture implies, the conversation you're listening to is usually occuring on social media. Social listening is a different form of marketing research that centers around getting the honest, unfiltered opinions that customers are expressing on the internet. You can monitor brand mentions to evaluate the overall sentiment, whether it's positive or...

Long-tail keywords are important for SEO and content marketing which is why it's so important to know how to research them. Long-Tail Keywords Are A Must-Have for Content Marketing and SEO. But How Do You Find Them for Free? This article contains the top 3 tips that I've learned on how to do amazing, effective long-tail keyword research without spending a dime. 1) Start with Google Ads Keyword Planning tool Google Ads Keyword Planning Tool is available by creating an account on ads.google.com, clicking Keys & Settings in the top right, and clicking Keyword Planning in the Planning column. You won't find many long-tail keywords in the Google Ads Keyword Planning Tool, but it is a robust search tool to generate keyword ideas. For each keyword and keyword idea, it will tell you the average monthly search volume, how high the competition is, and, in many cases, the cost-per-click for that keyword. All of this comes straight from Google and is completely free! Thi...