Skip to main content

Ad Copy Attention to Detail is Essential


Ad copy mistake. It distracted from the marketing message.
All the non-depicted comments were just about how uncomfortable the mask looks... so maybe this ad was doomed

I saw this ad mistake on Facebook and the jokes that ensued in the comments. It was a nice reminder to me that attention to detail IS important.

The typo distracted from the ad's message. This was a waste of their marketing effort and budget. How unfortunate for them (& funny for me).




Connect with me on LinkedIn!

Comments

Popular posts from this blog

Introversion Explained: Understand Your Introverted Employees

There's nothing wrong with being introverted vs extroverted, yet many bosses misunderstand the value of introverts. If you think introversion is a negative trait, read below to see why you're WRONG . Introversion: Not a Second-Class Personality I'm not going to try to convince you that introverted individuals are better than extroverted individuals. I'm simply arguing that introverts are not worse, not team players, less engaged, paying less attention, boring, dry, tired, less creative, more sensitive, less charismatic, etc, etc, etc. Instead, I'd like to introduce a new way of interpreting social signals and cues from introverts to understand and recognize how introverts are an asset to any professional team. Most people just want to do a great job, but introverts go and about it differently than an extrovert would, and this is a good thing. What Are "Introversion" and "Extroversion"? Introversion...

What is Social Listening (And Why It's Important)

Also known as social monitoring; social media monitoring; or social media measuring, social listening is the act of keeping an eye on mentions made to or about your brand to track topics, emotions, and trends in order to gain actionable insights. Social Listening = Know Your Customers! Social listening really represents that opportunity to be a fly on the wall for conversations your customers are having about your brand. They are having these conversations either way, but now you can be aware, reactive, and proactive to better meet their needs. What is Social Listening As the picture implies, the conversation you're listening to is usually occuring on social media. Social listening is a different form of marketing research that centers around getting the honest, unfiltered opinions that customers are expressing on the internet. You can monitor brand mentions to evaluate the overall sentiment, whether it's positive or...

Worried About COVID's Impact on Your Business? The Solution is Consumer Insight

The way the world works completely changed overnight. Consumers can't exists within their day-to-day lives the same way, whether they're shopping, working, or even taking care of their children. This has had an understandably huge impact on the economy. Why? Because nothing in a consumer's life can be taken for granted, so we shouldn't expect their behavior to remain unchanged. Consumer Insights During COVID-19 What is "Consumer Insight"? A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. ( x ) In layperson terms, consumer insight is knowledge and understanding about what products/services consumers want, need, and how they go about getting them. This concept has been around long before the explosion of ...