Gabrielle Giannuzzi's Marketing Blog

Photo SEO is intentionally using all aspects of the photo to make your website more appealing to Google's algorithms. You're Ready to Add Photos to Your Website, But How Do You Optimize Them for Search Engines? This article contains the basic SEO actions that you must take on every photo that is uploaded to your site. 1) Give Your Photo an Intentional File Name This is the easiest good image SEO practice you can get into. It is simple, but necessary. If you're reading this article, chances are you've been optimizing your whole site. This means that every section of every page has its own distinct idea and it likely has its own long-tail keyword associated with it. You want to insert this keyword in a human-readable way into the file name. The name for the picture above this section might be, "photograph-seo-for-beginners.jpeg." Google reads the file name to understand the context of the page. This is invaluable when you are trying to rank well for...

Long-tail keywords are important for SEO and content marketing which is why it's so important to know how to research them. Long-Tail Keywords Are A Must-Have for Content Marketing and SEO. But How Do You Find Them for Free? This article contains the top 3 tips that I've learned on how to do amazing, effective long-tail keyword research without spending a dime. 1) Start with Google Ads Keyword Planning tool Google Ads Keyword Planning Tool is available by creating an account on ads.google.com, clicking Keys & Settings in the top right, and clicking Keyword Planning in the Planning column. You won't find many long-tail keywords in the Google Ads Keyword Planning Tool, but it is a robust search tool to generate keyword ideas. For each keyword and keyword idea, it will tell you the average monthly search volume, how high the competition is, and, in many cases, the cost-per-click for that keyword. All of this comes straight from Google and is completely free! Thi...