Also known as social monitoring; social media monitoring; or social media measuring, social listening is the act of keeping an eye on mentions made to or about your brand to track topics, emotions, and trends in order to gain actionable insights. Social Listening = Know Your Customers! Social listening really represents that opportunity to be a fly on the wall for conversations your customers are having about your brand. They are having these conversations either way, but now you can be aware, reactive, and proactive to better meet their needs. What is Social Listening As the picture implies, the conversation you're listening to is usually occuring on social media. Social listening is a different form of marketing research that centers around getting the honest, unfiltered opinions that customers are expressing on the internet. You can monitor brand mentions to evaluate the overall sentiment, whether it's positive or
What is SQL? Does it fit the kind of career path that I am aiming for? I needed to figure this out, so I decided to blog about it. What is SQL? Should I Learn It? My prediction is that my conclusion will be, "yes." What is SQL? Does making this wordcloud count as exploratory data visualization? SQL stands for "Structured Query Language" and is a language used to get information from databases (thanks for breaking it down for me Encyclopaedia Britannica ). You send a command to the database and records are returned that match your command. You can also use it to update a database. Because my goal is to work in quantitative marketing research, this does seem like it could be useful. What's the solution to the uncertainty of the economy during COVID-19? Click anywhere in this box to read my article about consumer insights here So, Should I, Gabby Giannuzzi, Learn SQL? Deciding to learn SQL or not is tough